Global Automakers Redesign: Global Automakers’ has been the voice of the international automakers and suppliers. They represent the members unique interests advocating for policies that promote innovation, vehicle safety and environmental responsibility. The idea behind this new design was to create a sleek/modern user experience without losing the existing brand. This new endeavor needed to appeal to the long standing members, primarily automakers, as well as new tech-savvy members that are having a larger presence in the industry today. The marketing site had to feel fresh and the authenticated state needed to add more value to it’s members.
I was responsible for the branding and web design for WorkReady Suites. WorkReady not only helps with office spaces but also so much more, from interior design and planning to dog walking. We wanted to push the product of "time". Joining the WorkReady community gives you valuable time that you can do what you love . I wanted to tell their current customer stories, where potential customers could find comparable situations and how WorkReady solved their problems.
I was responsible for the branding of Canon's 2014 national tour Canon In Action. Working closely with Canon Live Learning my role as Creative Director was to create a fully responsive microsite for the event unique to the Canon corporate brand as well as all promotional material. My focus was clean, modern, edgy design showcasing photography.
Merritt Redesign: Voted Baltimore’s Best Health Club four years in a row, Merritt Clubs has been making Maryland healthier since 1977. Today they have nine locations, each one geared toward the community it serves. They approached us for a rebrand of their entire business. We needed to review all aspects of the company and come up with a new brand architecture. The new clubs’ website needed to improve the experience for gym members as well as future prospects. I was the lead designer in taking the bold new brand and creating a unique digital experience from information architecture, wireframing, page design and managing the development. Merritt Clubs had amazing results after the launch with the new brand, an improved website experience, and a more purposeful approach to marketing. They saw a 44% boost in overall lead volume from the previous year and continue to exceed many other KPI’s for cost-per-lead, organic traffic, sales and campaign performance.
I was lead the designer and project manager for our redesign of Clairvolex a global technology-enabled intellectual property asset management firm. The goal was to build an interactive website that through clean and uncommon grid work would deliver a digital experience that would highlight them as the leader in the future of patents and drive investors and employment. This new Clairvolex needed to express global connection as well as their tightly woven procedures and machine learning platforms.
As the first digital design intern at MAXIM one of my important tasks was updating the maxim.com logo as well as creating the original, exclusive and hometown hotties versions.
Custom ".com" typography to match the maxim brand as well as brand text for the subsets of logos. A great experience working with the MAXIM team. You can see these updates used here MAXIM / Facebook / Twitter / Instagram.
I was fortunate enough to create the brand for the Cinematographer of Need for Speed, Act of Valor, Terminator Salvation Shane Hurlbut's summer educational event the Illumination Experience. This needed to be an experience just like his multimillion dollar films. Rapid deadlines are common in hollywood, and with Shane it was no exception, we delivered from concept to development in two weeks time.
National Restaurant Association Educational Foundation (NRAEF) needed to improve how they communicated their message. Working closely with NRAEF, we updated the aging design with a fresh, restaurant-inspired look and tone to quickly convey their mission and focus. We restructured site content into a cohesive information architecture, with more concise and approachable copy.
Due to the amazing success of Alex Buono's 2013 summer film tour, I was given the opportunity to create the brand for Adam Epstein's 2014 summer post-production tour. From our initial meetings I knew I wanted the brand to reflect Adam's personality and resonate with the editing community. My focus was clean and quirky.
RB Digital: Recorded Books has been providing great value to today’s libraries from delivering the highest-quality audiobooks, eBooks, eMagazines to movies and learning programs. The system for librarians needed an update. From our user research we found that customers were having a very hard time navigating the website and would often times order items through their Recorded Books representative. The new website needed to make it easier for customers to navigate and purchase items. The content library was massive, full of top-quality narrators and authors. We wanted to focus on this aspect and showcase them as the stars of RB, this is where the “Telling Your Story” mantra came into place. To solve these challenges we decided to create a new logo and brand as well as a new website. We decided to update the name to RB Digital to focus on all of it’s products not just it’s books.
IAP World Services I was responsible for branding and website design for IAP. We went through rigorous research and exploration. The biggest take away that informed my decisions was the military background of most of the employees. I used that to develop an IAP digital camouflage pattern that would unify all employees and help them stand out from their competitors. The website was very robust with an authenticated state that housed employee information as well as customer/client information.
MAXIM Digital charged me with the task of designing a logo for their Food & Drink Awards.
I designed a bottle cap seal with food and drink elements. I was also in charge of researching, finding and purchasing most of the photography for the campaign.
When we began preparing for the big day, each of our day jobs impacted our approach. Alison (a wedding planner) naturally handled the majority of the planning and coordination, and with my design background I focused on the brand identity, printed materials, and the website. Hope you enjoy my results!
Summit Trail Advisors was a small investment firm who needed our help in creating a microsite in a matter of a week, designed and delivered. A small but fun project we needed to convey youth and toughness to this new firm to help elevate them to the top against their competitors.
This is a concept for a re-release of The Doors albums (Albums The Doors and Stranger Days) in a duel album case. I wanted this design to be really gritty and different. Using HDR photography and digital alchemy transferring was a great combination to achieve what I had in mind. Some of the stresses were planned and done purposely others were happy accidents.